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How To Select The Right Business Name

How To Select The Right Business Name

June 25th, 2019

Finding the right business name for your establishment can have a significant influence on your success. Not only does keeping the wrong name fails to connect with your customers, but it also results in overwhelming legal and business hurdles. In contrast, when you have a great, clear business name, you can achieve more success in your branding and marketing efforts and build a strong consumer resonance with your company.

Here are some tips to help you select the right business name.

Avoid Hard-To-Spell Or Difficult-To-Pronounce Names If your business name is a complicated name, your potential customers will avoid you rather than risk being corrected by someone. Names should be kept as simple as Apple or Betterpay your customers should not have difficulty in pronouncing or remembering it. When your customers are not able to spell your name, how will they look you up and purchase your product or service?

When choosing your business name, make sure to check out other competitors to get an idea of possible names for your startup.

Don’t Select A Name That Limits You Once Your Business Grows. If you pick a name that’s too narrow, you may face complications down the road. You do not want to confine your business to one specific product or a particular city. Select a name where you can easily able to expand your product line and offer products such across different categories.

Get A Domain Name, Preferably “.Com”

Now that you have narrowed down your possible business names, it’s time to do some research and register your business name. Rather than using alternatives such as .biz, .net, .org, as your domain extension, it is advisable you obtain a “.com” domain for your business.


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