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Generating a consistent customer base is worth the effort, especially for a small business. Loyal customers reveal multiple doors, permitting business owners to purchase necessary equipment, hire employees, launch marketing campaigns, and maintain a smooth cash flow management. For this purpose, loyalty programs are a great way to help small businesses getting loyal customers by […]

Everything You Need To Know About Twitter Spaces My name is Lisa, and I sometimes annoy my Twitter followers by participating in Twitter chats. I don’t mean to be annoying, of course, but I’ve found that Twitter chats provide SMBs an excellent opportunity to meet new people, increase their own influence and gain valuable insight […]

There’s never a better time for crooks to try and invade your privacy than during a national crisis or disaster. Whether it be a hurricane, wildfires, or even a pandemic, online criminals use these exposed moments to try and invade your privacy and steal your information.  Most sensitive to these attacks are small businesses. While […]

It’s well-understood that beautiful website design is a must-have for businesses operating in the digital space—which is virtually every business today. With a single visit to your website, you want customers to make purchases or book appointments quickly and clearly view your branding. While having an attractive website with superb usability is undoubtedly necessary, many […]

In 2021, customers continue to prioritize safe and convenient shopping. Businesses can accommodate their needs with payment technology that reduces the need for in-person interaction at point of sale. Contactless, omnichannel and unattended payment solutions provide pandemic-friendly contact-free options and e-commerce support. Although these modern payment methods have grown increasingly popular, the pandemic offers a […]

Brick-and-mortar businesses across America are reopening their doors. However, many are a little anxious about how much their new operating costs will eat into their profits. Safety First The most important factor, of course, is maintaining safety guidelines set by the CDC local governing bodies. Besides preventing the spread of infection, it gives consumers the […]

Retail Trend #1: Social Commerce This year’s surge in online shopping is here to stay, especially given the hurdles presented by the COVID-19 pandemic and the closure of brick-and-mortar stores. According to a recent study, in 2020, nearly 41% of customers said they were currently shopping online for things they would normally buy in-store. Social commerce — […]

We often think of a company brand as just the name and logo. But while these externally facing elements are crucial for things like brand recognition and loyalty, they only scratch the surface of what branding really is.  Brand strategies run deep. In order to have a brand that stands the test of time and […]

So, you have excess inventory after the holidays. You are not alone. This is a common scenario faced by all retailers, as they spend months preparing for the holiday season, only to be left with the back of the store full of post-holiday inventory. This isn’t good for many reasons. Many products have infinite life […]

Due to the pandemic, all businesses recently had to adapt to a new way of life. Businesses more than ever are in need of a platform that allows them to accept multiple payment types and offers solutions to help them continue to run their business. Betterpay is proud to provide a solution that keeps American […]

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