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When it comes to marketing your small business, many different options are available to you. But with so many choices, it can be challenging to know which ones are the best for your specific needs.We’ve put together this list of the best marketing tools for small businesses. Whether you’re looking to reach new customers or […]

Every small business deserves a website that helps them grow and gets them more sales than they are already getting. Your website should be able to turn visitors into your customers who can generate more sales and be advocates and showcase your website to introduce other prospects.  Home page The first impression of your website […]

Everything You Need To Know About Twitter Spaces My name is Lisa, and I sometimes annoy my Twitter followers by participating in Twitter chats. I don’t mean to be annoying, of course, but I’ve found that Twitter chats provide SMBs an excellent opportunity to meet new people, increase their own influence and gain valuable insight […]

It’s well-understood that beautiful website design is a must-have for businesses operating in the digital space—which is virtually every business today. With a single visit to your website, you want customers to make purchases or book appointments quickly and clearly view your branding. While having an attractive website with superb usability is undoubtedly necessary, many […]

Retail Trend #1: Social Commerce This year’s surge in online shopping is here to stay, especially given the hurdles presented by the COVID-19 pandemic and the closure of brick-and-mortar stores. According to a recent study, in 2020, nearly 41% of customers said they were currently shopping online for things they would normally buy in-store. Social commerce — […]

We often think of a company brand as just the name and logo. But while these externally facing elements are crucial for things like brand recognition and loyalty, they only scratch the surface of what branding really is.  Brand strategies run deep. In order to have a brand that stands the test of time and […]

A great loyalty program can benefit both your business and your customers. You get a recurring revenue stream, and your patrons get rewards, perks, and access to an exclusive club. In turn, they think good thoughts about your company and are likely to spend more (and bring friends). A loyalty program also allows you to rally […]

Now that local government and health regulations are lifting, businesses are welcoming their customers back, and are eager for new ways to offer them a superior experience. A superior experience is more important than ever. According to Salesforce, 74% of consumers say that they’ll switch brands if they find the purchase process to be too cumbersome. Today’s […]

As the COVID-19 crisis continues to unfold, one of the best things we can all do is stay home as much as possible. Obviously, this takes a significant toll on our economy, and small businesses are particularly at risk. The more nimble and adaptable a business is, however, the more likely it is to weather […]

In 2018, while still in her final semester of college, she started Sol Studio. She niched down to Instagram because she felt it was the place to be for all types of brands and businesses. On some social media platforms, only certain types of businesses can thrive but Natasha believes there’s a place for everyone […]

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