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Striving business ventures often have a packed marketing budget to work with, which can easily challenge the promotional aspect of a business. However, the advancement of technology has enabled you to get plenty of ways to market in front of your customers without using additional prevalence.  Fall is probably the best time of the year […]

There’s never a better time for crooks to try and invade your privacy than during a national crisis or disaster. Whether it be a hurricane, wildfires, or even a pandemic, online criminals use these exposed moments to try and invade your privacy and steal your information.  Most sensitive to these attacks are small businesses. While […]

It’s well-understood that beautiful website design is a must-have for businesses operating in the digital space—which is virtually every business today. With a single visit to your website, you want customers to make purchases or book appointments quickly and clearly view your branding. While having an attractive website with superb usability is undoubtedly necessary, many […]

In 2021, customers continue to prioritize safe and convenient shopping. Businesses can accommodate their needs with payment technology that reduces the need for in-person interaction at point of sale. Contactless, omnichannel and unattended payment solutions provide pandemic-friendly contact-free options and e-commerce support. Although these modern payment methods have grown increasingly popular, the pandemic offers a […]

Due to the pandemic, all businesses recently had to adapt to a new way of life. Businesses more than ever are in need of a platform that allows them to accept multiple payment types and offers solutions to help them continue to run their business. Betterpay is proud to provide a solution that keeps American […]

This holiday season is unlike any other. So how should small businesses update their marketing and sales strategies? From content marketing to SEO, these tips from members of the online small business community can help. Get More from the Content You’ve Already Written During the holiday season, you may not have a ton of time […]

A new survey predicts shoppers will visit fewer stores than ever this holiday season, ratcheting up the pressure on retailers to capture customers. Consumers are planning to visit just 5.2 retail stores on average, consulting firm Deloitte found in its annual holiday survey. That’s down from seven last year, 6.9 in 2018 and 5.7 in […]

Holiday season 2020 has been irrevocably altered by the COVID-19 pandemic and the economic downturn that’s followed in its wake; this confluence of events continues to shape and change the ways we live, work, play, and shop. Families and friends may not be able to gather as they have in years past. Small businesses have been hurt by business […]

Why take your business online While there is an obvious push to go online to stay afloat right at this moment, there are a number of other benefits to consider. E-commerce can be a smart move for your business not just in the present moment, but also in the long term once physical distancing rules […]

Now that local government and health regulations are lifting, businesses are welcoming their customers back, and are eager for new ways to offer them a superior experience. A superior experience is more important than ever. According to Salesforce, 74% of consumers say that they’ll switch brands if they find the purchase process to be too cumbersome. Today’s […]

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