(877) 423-8637

Category Archives for "Growth Strategy"

The Betterblog

Latest Growth Strategy Articles

Now that local government and health regulations are lifting, businesses are welcoming their customers back, and are eager for new ways to offer them a superior experience. A superior experience is more important than ever. According to Salesforce, 74% of consumers say that they’ll switch brands if they find the purchase process to be too cumbersome. Today’s […]

If you have a retail or service business, your foot traffic is also likely drastically reduced, maybe even non-existent. Perhaps you’ve thought about bringing your business online, but aren’t sure where to begin. This post details two different options available through Clover to get your store online as quickly and easily as possible: Ecwid and […]

The COVID-19 pandemic has completely upended our normal way of doing business. Stay in place orders have caused stores to shut their doors in many states. Other companies find themselves unable to fulfill shipments due to supply chain disruptions. Even for companies that are remaining open, business is largely on the decline as more people try to […]

As we outlined in the first segment of this two-part series, customer engagement is a key ingredient to building a sustainable business. Repeat customers are your most valuable fans, even when they’re just spending $5.35 on a coffee and bagel each day. The $5.35 guy, as we call him, is worth much more than just a few bucks: his […]

More than two-thirds of consumers say they would switch to businesses now offering contactless payment options. Over three-quarters of customers say they have changed how they pay, due, in part, to the COVID-19 pandemic. These statistics were unveiled by a new report by Visa. The report shows that 75% of small business owners are optimistic […]

The fact that 92% of U.S. small businesses have reinvented themselves during the pandemic says a whole lot about this bunch. Small business owners are scrappy go-getters with no quit in them. And the survey from GetApp proves that very point. Small Business Reinventing During Pandemic According to the survey, 92% pivoted their business in at least […]

It’s clear that Father’s Day drives more customers to supermarkets, grocers, butchers, movie theaters, and golf courses. But there’s a good chance that all of these businesses across the country aren’t taking full advantage of the extra business Father’s Day can drive through their doors. Restaurants and other food stores might consider adding special items […]

Why Team Members Work Better When They Care For Each Other

When workers work in groups, companies thrive when members focus more on how they can benefit others and not just themselves, according to research published in the journal Academy of Management. This type of behavior is defined as prosocial motivation, which highlights the social viewpoint of work by emphasizing individual concerns about how their actions can affect others’ well-being. According to the study, prosocially motivated people are described as givers concerned primarily with contributing benefits to others rather than calculating personal returns.

The research was based on 67 teams from six companies and a lab study with 124 student teams at the University of Notre Dame. The study revealed that when staff members looked out for the well-being of others, employees were less likely to leave their teams voluntarily.

The highest level of team effectiveness was performed when team motivation to benefit others, and the interdependence of tasks among team members was both high,” Hu said.
The study’s authors said the study should encourage companies to build teams with employees who keep others’ best interests in mind.

Management attention should be directed toward enhancing motivation to help others, as teamwork is a coordinated action, and showing concern for others may bring about smoother interactions and more effective cooperation within the team,” Hu said.

Based on the research, Hu advised organizations to look at the types of teams they have. Some teams don’t require employees to work together closely. For these teams, Hu suggested administrators increase interaction within the group, add employees who are highly motivated to benefit others, and take a more active role in leading by example.
Hu said teams previously filled with employees focused on others’ well-being could improve their team performance by establishing a higher level of interaction and coordination among members.”
Tips for motivating staff members to work together
Any employer knows that motivation is the key to group productivity, individual performance, and a happy workplace. So, how do you motivate your employees? Here are some easy ways to ensure your employees receive the motivation they crave.

Make the workplace attractive. Employees don’t want to spend their time in a dingy, dull space. Having a well-lit, functional, and aesthetically pleasing environment will make work much more pleasant. Make sure employees have access to updated, working equipment. Keeping the space clean and attractive, this will make the environment more enjoyable and, in turn, motivate employees.

Be honest, respectful, and supportive. Employees don’t want to work in an environment where they aren’t respected. The easiest ways to motivate your workers are, to be honest, supportive, and considerate and to have a clear open communication. If employees know that their employer respects and supports them, they will be more loyal to the business.

Offer awards. To keep employees motivated, consider starting an incentive program. It doesn’t have to be monetary; it could be something as simple as a gift card or an employee-of-the-month day off with pay. When employees are rewarded for their hard work, they are more likely to do a good job and perform more efficiently.

Offer room to improve. If the business is growing, a great motivator is to offer your employees room to grow within the company. Not only is the money portion appealing, but employees will also feel respected for their work.

Give positive feedback. Everyone wants to know that they are doing a great job, so don’t hesitate to hand out positive feedback. This includes feedback that customers have given you about an employee. Letting your staff know that they made a customer happy will make them feel good and provide them with the motivation to continue doing their best.

Recognize accomplishments. Sometimes, all staff members want is a little credit for doing a good job. If you have an employee who has been working overtime or has gone out of their way to help their co-workers, don’t delay to praise them. It’s not about merely being recognized; when employees feel appreciated, it pushes them to continue working hard and helping others.

Learn Why Social Media Integration Is Important

Over the past several years, share buttons on articles and websites have become the standard. From “follow us on Facebook!” widgets on a company website to live Twitter feeds on a blog, businesses have consolidated social media integration as a simple, wise marketing practice.
The method of social media integration cross-promotes your channels so they can be more commonly used, shared, and explored. Here’s what you need to know about social media integration, and how you can incorporate it into your marketing strategy.

What is social media integration?

Customers like to use different forms of communication, which is essential to cater to each preference. If you don’t use or integrate specific platforms, it could reflect poorly on your authority and trustworthiness. Some customers prefer to send a message on Facebook; others will tweet you or message you through Yelp versus sending a traditional email.

Why is social media integration so important?
A study shows it takes five to seven interactions before a customer remembers your brand. Therefore, social media integration is essential because it gives your web visitors a fast and straightforward method to connect with your brand. Social media integration gives you more chances to interact with them. The more comfortable you make it for your customers to interact with your brand, the more conversions you will have.

Make it easy to share your content
If you have a blog, sell products, or just post articles on your website, make your content shareable with social share buttons. Share buttons allow customers to easily share or endorse a product from your website to their social media network.

How can you incorporate the integration into your marketing strategy?
Videos are a common and effective way to introduce your brand to your market. Create short, absorbable, and exciting videos to promote your brand and engage your customers.
Create unique, useful, and well-thought content is still essential. But it needs to be outside the box to cause any engagement.
It’s vital to create opportunities to connect with your audience. A popular way to do this is by adding live chat to your website so customers can get immediate responses to their inquiries.

For more information on how Betterpay can help you save on processing cost visit us at btrpay.com

5 Tips Before You Start Your Own Podcast Have you ever listened to a podcast and thought to yourself “this seems easy, I can do that”? Well, if you haven’t already thought of creating your podcast, maybe it’s about time that you should. Why? Because many successful podcasters earn a six-figure income monthly from their […]

Latest Business Tips & Advice

Receive e-mails to your inbox

Copyright © 2020 Betterpay. All Rights Reserved.

Betterpay is a registered ISO/FSP of Woodforest National Bank in Houston, TX - Member FDIC and a registered ISO of Wells Fargo Bank, NA. Canadian Branch.


Send this to a friend