Your business needs to attract customers to be successful. While this can be done in many ways, email marketing is an easy way to launch marketing campaigns, build a customer base and keep customers coming back.
Email marketing templates are designed to save time and make sending emails easier. Creating an email marketing template that works for your business can complete this effective form of marketing, a low-cost, easy way to attract customers.
Choose a Campaign Topic, Timeline and Frequency Rate
If your email is a part of a campaign, choose a topic that meets your needs. For example, the topic may be re-engaging old clients, collecting feedback from clients who have purchased your product, or engaging with potential new clients. Each email campaign may be made up of emails from different marketing templates. Once you’ve selected the topic, decide how long your campaign will run and how often emails will be released. Once you’ve selected the topic and made these other decisions, you can start building email templates for your campaign.
Choose a Header or Banner Image
When your clients open the email, the first thing they’ll see is the image at the top. This may be a banner that stretches from one side of the email to the other, or a simple logo placed in the corner. This image should align with your branding, so choose carefully.
Readers like to scan emails. Create headers that provide short, informative descriptions of the block of text below. Your readers can scan these headers to find information that matters to them the most.
Create the Text Block
Text blocks in email marketing campaigns should be short and sweet. Use bullet points to draw attention to the most important information in the campaign. Remember that clients are unlikely to read dense paragraphs full of text, so limit paragraphs to no more than three or four sentences.
Allow Space for the Call to Action (CTA)
The CTA is an essential part of each email. Each CTA should address what you want your clients to do once they’ve read your email – whether that’s setting up an appointment, purchasing a product or signing up for a service. If you’re writing these emails as a part of a campaign, you may create several versions of your CTA to ensure that each email is different.
Use Email Marketing Regularly
Email marketing is a powerful tool, especially when used regularly to engage clients and keep them coming back for more. Once you’re comfortable with the process, start several campaigns to engage with your customers.
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