Father’s day is just around the corner and marketers are all set to avail this opportunity to promote their brands. The National Retail Federation has surveyed that Father’s Day is celebrated by 3 out of 4 adults every year. This is an occasion where individuals buy gifts and cards for the purpose of expressing love towards their fathers. As a marketer, you can come up with creative ideas to promote your products and expect an influx of sales.
Following are 5 marketing tips for Father’s Day:
- Storytelling
Storytelling is considered to be a great technique to connect emotionally with your audience and Father’s Day is the perfect occasion for it. All big brands do so and you can use it to boost your sales and attract new customers. - Understand Customer Perception
Every individual has distinct likes and dislikes, some dads might be interested in colognes, while some would like to have a car. In order to attract a number of people, you need to analyze your customer data and understand the preferences of your audience. - Plan an Event
Father’s Day is an occasion where people like to spend time with their dads and go out with them. You can avail this opportunity and host a live event which will attract people towards your products. - Social Media Contest
People are all in for contests on such events. You can use social media and plan a contest for your followers and ask them to spread the word. This is how you’ll be able to engage your audience and attract more followers. - Scarcity Marketing
According to research, people are more likely to purchase something if it’s limited. You can use this technique to boost your sales and attract customers towards your store. Spread the word through social media platforms.
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