If you are interested in laying the foundations of a new startup in the foodservice industry, running a coffee shop or a café would be a great idea. Everyone loves coffee, and its craze is not going down soon. Hence, running your coffee business can be very fruitful. If you are planning to take a start in the coming year, we can help you out with some valuable information. If you want to know how to grow your coffee shop in 2019, we have got you covered.
How to grow your coffee shop in 2019
To maintain a high ROI and financial stability of your coffee business, you need to make special efforts. Following are the five practical tips that can assist you to enhance your business.
1.Maintain top Quality
Remember that if you are running a coffee business, there is going to be a fierce competition. To be one of the top names, you must be excellent concerning quality and service. Make sure you use the best coffee beans for delivering a rich taste. The coffee lovers will come over again and again if they like the flavor of your espresso and coffee. Not only you should use the natural flavor but also let the potential customers know what your USP is. If you want to stand ahead of the competitors, you must show your uniqueness to the world and let them know what makes you unique and better than the rest.
2.Hire competent Staff
Along with the quality of beverages you offer, the staff that serves also contributes to the success of your business. You must hire well-trained, educated and experienced to work in the shop. By dedication and high-quality customer service, your team can add to your business growth. Therefore, you must invest in hiring a top-class staff for your coffee shop. Once you hire them, make sure you conduct training sessions for them after regular intervals to enhance their professional efficiency. Besides, motivating them through rewards and appreciation is also a good idea.
3.Bring some Diversity to your Menu
You might find it surprising to know that addition of beer or wine can give a boost to your business. In this way, along with coffee lovers, you will get plenty of customers for a glass of chilled beer or wine. Try adding bear in your menu, and you will see a significant increase in your customers. Mainly, in the afternoon when there are hardly any customers for coffee, many will be there asking for these drinks.
4.Purchase an Existing Shop
Expanding your coffee business is a great idea. If you want to open a franchise in some other location, instead of constructing a new one, look for some existing coffee shop that is put up on sale. In this way, you will get to save plenty of time and energy, both of which can be invested in some more productive manner to enhance business growth. Moreover, if you get the top-notch espresso maker and coffee machines with the shop, you won’t have to buy more and hence, it can be a more cost-effective way of expanding your business.
5.Create a joyful atmosphere
If you want more people to come and enjoy at your place, you should invest in making your pace friendly and comforting. For instance, you can introduce some fun-filled activities and joyous games in your coffee shop. In this way, more groups of friends would like to come to your shop. Also, you can provide free-Wi-Fi and some board games such as Chess, Ludo, and puzzles.
Bonus tips from our Marketing Directory – Julio Grullon at betterpay
Remember to use social media and create multiple contest that engages with customers. The goal is to create a community of coffee lovers who share there lives and coffee with the world. Promote free drinks for the best coffee pics at your location, invite couples to make coffee with love. Come up with cool ways to keep customers coming in and wanting more.