Due to the pandemic, all businesses recently had to adapt to a new way of life. Businesses more than ever are in need of a platform that allows them to accept multiple payment types and offers solutions to help them continue to run their business. Betterpay is proud to provide a solution that keeps American […]

This holiday season is unlike any other. So how should small businesses update their marketing and sales strategies? From content marketing to SEO, these tips from members of the online small business community can help. Get More from the Content You’ve Already Written During the holiday season, you may not have a ton of time […]

A new survey predicts shoppers will visit fewer stores than ever this holiday season, ratcheting up the pressure on retailers to capture customers. Consumers are planning to visit just 5.2 retail stores on average, consulting firm Deloitte found in its annual holiday survey. That’s down from seven last year, 6.9 in 2018 and 5.7 in […]

Holiday season 2020 has been irrevocably altered by the COVID-19 pandemic and the economic downturn that’s followed in its wake; this confluence of events continues to shape and change the ways we live, work, play, and shop. Families and friends may not be able to gather as they have in years past. Small businesses have been hurt by business […]

Why take your business online While there is an obvious push to go online to stay afloat right at this moment, there are a number of other benefits to consider. E-commerce can be a smart move for your business not just in the present moment, but also in the long term once physical distancing rules […]

Now that local government and health regulations are lifting, businesses are welcoming their customers back, and are eager for new ways to offer them a superior experience. A superior experience is more important than ever. According to Salesforce, 74% of consumers say that they’ll switch brands if they find the purchase process to be too cumbersome. Today’s […]

The COVID-19 pandemic has completely upended our normal way of doing business. Stay in place orders have caused stores to shut their doors in many states. Other companies find themselves unable to fulfill shipments due to supply chain disruptions. Even for companies that are remaining open, business is largely on the decline as more people try to […]

As we outlined in the first segment of this two-part series, customer engagement is a key ingredient to building a sustainable business. Repeat customers are your most valuable fans, even when they’re just spending $5.35 on a coffee and bagel each day. The $5.35 guy, as we call him, is worth much more than just a few bucks: his […]

More than two-thirds of consumers say they would switch to businesses now offering contactless payment options. Over three-quarters of customers say they have changed how they pay, due, in part, to the COVID-19 pandemic. These statistics were unveiled by a new report by Visa. The report shows that 75% of small business owners are optimistic […]

The fact that 92% of U.S. small businesses have reinvented themselves during the pandemic says a whole lot about this bunch. Small business owners are scrappy go-getters with no quit in them. And the survey from GetApp proves that very point. Small Business Reinventing During Pandemic According to the survey, 92% pivoted their business in at least […]