Whether you are just getting started with your e-commerce shop or have been running it for a while, having a blog can be a great way to attract new customers and keep existing ones engaged. Here are some of the benefits of using a blog for your e-commerce business: Use your blog to build trust […]

As a small business owner, you might be wondering what Small Business Saturday is all about and whether or not it’s something you should participate in. Small Business Saturday is a day dedicated to supporting small businesses and celebrating their impact on communities across the country. This year, Small Business Saturday falls on November 26th. […]

When it comes to marketing your small business, many different options are available to you. But with so many choices, it can be challenging to know which ones are the best for your specific needs.We’ve put together this list of the best marketing tools for small businesses. Whether you’re looking to reach new customers or […]

Every small business deserves a website that helps them grow and gets them more sales than they are already getting. Your website should be able to turn visitors into your customers who can generate more sales and be advocates and showcase your website to introduce other prospects.  Home page The first impression of your website […]

Everything You Need To Know About Twitter Spaces My name is Lisa, and I sometimes annoy my Twitter followers by participating in Twitter chats. I don’t mean to be annoying, of course, but I’ve found that Twitter chats provide SMBs an excellent opportunity to meet new people, increase their own influence and gain valuable insight […]

It’s well-understood that beautiful website design is a must-have for businesses operating in the digital space—which is virtually every business today. With a single visit to your website, you want customers to make purchases or book appointments quickly and clearly view your branding. While having an attractive website with superb usability is undoubtedly necessary, many […]

Retail Trend #1: Social Commerce This year’s surge in online shopping is here to stay, especially given the hurdles presented by the COVID-19 pandemic and the closure of brick-and-mortar stores. According to a recent study, in 2020, nearly 41% of customers said they were currently shopping online for things they would normally buy in-store. Social commerce — […]

We often think of a company brand as just the name and logo. But while these externally facing elements are crucial for things like brand recognition and loyalty, they only scratch the surface of what branding really is.  Brand strategies run deep. In order to have a brand that stands the test of time and […]

A great loyalty program can benefit both your business and your customers. You get a recurring revenue stream, and your patrons get rewards, perks, and access to an exclusive club. In turn, they think good thoughts about your company and are likely to spend more (and bring friends). A loyalty program also allows you to rally […]

Now that local government and health regulations are lifting, businesses are welcoming their customers back, and are eager for new ways to offer them a superior experience. A superior experience is more important than ever. According to Salesforce, 74% of consumers say that they’ll switch brands if they find the purchase process to be too cumbersome. Today’s […]