Over the past several years, share buttons on articles and websites have become the standard. From “follow us on Facebook!” widgets on a company website to live Twitter feeds on a blog, businesses have consolidated social media integration as a simple, wise marketing practice.
The method of social media integration cross-promotes your channels so they can be more commonly used, shared, and explored. Here’s what you need to know about social media integration, and how you can incorporate it into your marketing strategy.
What is social media integration?
Customers like to use different forms of communication, which is essential to cater to each preference. If you don’t use or integrate specific platforms, it could reflect poorly on your authority and trustworthiness. Some customers prefer to send a message on Facebook; others will tweet you or message you through Yelp versus sending a traditional email.
Why is social media integration so important?
A study shows it takes five to seven interactions before a customer remembers your brand. Therefore, social media integration is essential because it gives your web visitors a fast and straightforward method to connect with your brand. Social media integration gives you more chances to interact with them. The more comfortable you make it for your customers to interact with your brand, the more conversions you will have.
Make it easy to share your content
If you have a blog, sell products, or just post articles on your website, make your content shareable with social share buttons. Share buttons allow customers to easily share or endorse a product from your website to their social media network.
How can you incorporate the integration into your marketing strategy?
Videos are a common and effective way to introduce your brand to your market. Create short, absorbable, and exciting videos to promote your brand and engage your customers. Create unique, useful, and well-thought content is still essential. But it needs to be outside the box to cause any engagement. It’s vital to create opportunities to connect with your audience. A popular way to do this is by adding live chat to your website so customers can get immediate responses to their inquiries.
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